Search Engine Optimisation, SEO
The Internet is a noisy place. With millions of competing businesses vying to attract your attention, you need an excellent strategy to cut through, and this is where SEO comes in.
At Edmedia Sydney SEO, we specialise in localised internet marketing to increase your companies online visibility.
Customers are looking for your products and services but are only looking at the first page of search results, and if your company doesn't appear on the first page, your competitors will get all those customers.
Search Engine Optimisation (SEO) is not an instant fix but more a set of guiding principals that over time, helps your site improve its search engine organic growth. But, SEO requires an ongoing commitment to the quality of your website.
Our job is to make your website gets found on the first page of Google.
Edmedia's Sydney SEO can give your website the traffic boost you're looking for and make sure your business is seen by prospects when searching for your products and services.
High-quality SEO generates a higher ROI through SEO than can be achieved by any other marketing method.
So, What is SEO?
You will hear many statements about SEO, but it is relatively simple. First, we need to understand what search engine companies want. What is it that search engine companies' want? How do they make money? Therefore, you have to think about what you bring to the table that can help the search engine company achieve its goals and in return, receive support from the search engine company.
Let's break it down.
SEO is continuously changing, and what might have worked yesterday no longer works today. The critical aspects of a search engine are to deliver content that is fresh, relevant and authoritative.
If you were to do one only thing, it would be to improve the quantity of your site's content, The more targeted content produced, the more likely your website will appear on the first page of a search. Increasing the quantity of content will give you the biggest bang for your buck and improve the webpage rank.
The adage, "Content is King" is the key for quality SEO and search engine results. The more content built around a keyword, the more dominant and authoritative the page will become, which results in your content being placed higher in the search results.
In a meaningful manner, keywords need to be in the content as many times without looking like word spamming. Over time, content becomes stale and needs to be updated, refreshed, and additional content added.
There is nothing more annoying and wading through search results that are old and no longer relevant. Freshness is critical to search engine companies, and Fresh content will rank higher than old or stale content. Keep your content up to date and continually create new content.
Think of a radio station. Songs in the top ten are played more often than songs at the bottom at the charts. The same goes for search engines, but instead of play rotation, it is how often the search engine crawls your site. If your content is updated regularly, and new content added, search crawlers return more often. If the content is stale, the crawler returns less often, and eventually, will rarely return. The consequence of this is your sites rank will slip until it falls off the chart.
Freshness also relates to relevance; if the content is recent, then the content is more likely to rank higher in the search results.
Other aspects of relevance are connections between your site and other quality sources or the interconnectedness of content with other related content. Think of this as a referral system. People are more likely to trust your website if other valid sites link to your website and the more quality links, the more relevant your site must be. Quality links can be challenging to achieve, especially for small and new business and have lead to an entire industry dedicated to link sharing but, link sharing is problematic as the links must be quality links.
Quality links are from valid sources such as newspapers, business directory listings, government and related industry bodies etc. Having a link from a comment section on a blog about restaurants is not going to be a quality link if you are an accountant. Using link-sharing services may give an initial lift in your websites rank but in the medium to long term can irreversibly damage your online reputation.
Depending on the competition for a keyword, it may be challenging to beat your competitors. There are no guarantees that you will be the first listing in a search result, and there are no magic tricks that will get you the number one spot either. However, by following our simple advice, your website's ranking should over time improve.
It is also critical to choose a platform that is Google and SEO friendly. We use Drupal as it sets the benchmark in this area, but WordPress is also excellent. Still, many of the other platforms do not perform well for SEO, which is especially true for the "free" website builders which aren't SEO friendly and in some cases will damage your online reputation. Lastly, website and page load speed is a critical factor, if the pages take to long to load your ranking will suffer.
Why Hire Our SEO Firm?
When you choose Edmedia for your Sydney SEO services, you're choosing success for your business. With our local lead generation expertise and experience, we can make the most out of your website and bring you more money than you could have ever made before. No matter if you want to keep your marketing in the local area, or if you want to dominate the nation, we can help you supercharge your business with our affordable internet marketing campaigns that are designed specifically for YOUR business and your budget.
In closing, in this article, we have covered the main points for an SEO strategy.
Even Google gets SEO email spammers, this is a direct quote from Google SEO: Amazingly, we get these spam emails too: "Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..." Reserve the same scepticism for unsolicited email about SEO as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.